Jamie Connell

When I was in middle school, Mom opened her own boutique in Roanoke Texas. I spent days after school and weekends learning how to run the business in every capacity. I grew up in the Dallas, Los Angeles & New York apparel markets.

I worked with my mom even when I went off to college. Then I married my wonderful husband of twenty-seven years and we moved to Connecticut for his internship. At that point I had made connections with large corporations and found myself managing a Cache store and then opening one of there new stores in Austin Texas. 

Then I had my first child Tyler and retired to raise my children. Three years later I had my beautiful daughter Jordan. I then spent the next twenty-three years on PTSO, going to sporting events, throwing classroom parties, involved with pageants and in charge of project Graduation etc. But during that time, my passion never died. I followed closely the fashion industry and always stayed ahead of the curve. I have always admired beautiful and unique clothing. 

I finally became an empty nester and decided to follow my dream of owning a boutique of my own. I wanted to have a store based on the same principles my mother taught. Beautiful good quality clothes at an affordable price with personal attention to the customer. To educate women on how to wear the clothes and clothes not wear them, to feel good in their own bodies and to embrace their shape. I want all women to be able to walk into a room with confidence and feel good about themselves. Age and size are only numbers and they do not define us as women!

Deja Nu was born in July 2019 with my best friend and partner Joni!